Mc-NERD-LT

McDLT
From Wikipedia, the free encyclopedia

The McDLT (McDonald's Lettuce and Tomato) was a hamburger product based on a novel form of packaging.[1] The meat portion was prepared separately from the other toppings, such as lettuce and tomato, and then both were packaged into a specially designed two-sided container. The consumer was then expected to finalize preparation of the sandwich by combining the hot and cool sides just prior to eating. The company discontinued the sandwich in 1990 due to the move away from the environmentally unsound styrofoam packaging which was integral to the McDLT "experience". The sandwich has come back, albeit in a slightly different incarnation, as the Big N' Tasty.

Marketing

The McDLT is perhaps best remembered for its marketing, which focused on variations of the theme "Keep the hot side hot, and the cool side cool." A fairly well-remembered 1985 commercial released to market the new sandwich featured a young Jason Alexander, and has obtained a minor following on the web as a shining example of 1980s era television advertising.